Why WordPress CMS Benefits Manufacturers

With how important digital marketing and online shopping have become, having a high-performing website is essential for growing your manufacturing business. When it comes to choosing a powerful and versatile website-builder platform, WordPress CMS stands out as the clear leader.

WordPress is the world’s most popular content management system (CMS), powering a whopping 43.5% of all websites on the internet. WordPress also holds a staggering market share of 62.7%. The versatility of the platform, combined with its robust features, allows manufacturers to create dynamic and engaging websites that showcase their products, enhance their brand visibility, and drive business growth.

Here’s a closer look at why WordPress CMS benefits manufacturers.

1. Open Source and Somewhat Free

WordPress is open-source and free, which is why many manufacturers use it as their go-to CMS. Thousands of developers support and advance the software, making it more useful and error-free in the long term.

WordPress is also free to download, and thousands of free themes and plugins are readily available. To maximize its features, however, you can pay to upgrade to the premium version.

With WordPress CMS, you get greater customization, security, freedom, flexibility, and quality with less associated costs. This leaves more money in your budget for other important projects.

2. Broad Range of Plugins

Another reason why WordPress CMS benefits manufacturers is its wide range of plugins and extensions. Plugins are simply the building blocks of a website. They contain a group of functions that allow you to add features and functionality to your site.

With 59,000 plugins available on WordPress’s official directory, you can take a somewhat basic website and turn it into something with advanced functionality.

You can use the plugins to create a full-fledged eCommerce store, speed up your site, boost your project’s SEO performance, create a contact form, and do much more. WordPress has a plugin for whatever functionality you need.

3. Easy to Use

One of the top reasons why WordPress dominates the CMS market is because of its intuitive interface. You don’t need to know anything about coding to create a stunning website. The features of WordPress are logically organized, and the language used is accessible. It also has a section for customizing colors, logos, fonts, and more.

What’s more, WordPress provides file access for people with website-building experience, which means your website can be customized the way you want.

4. SEO-Friendly Features

Today, manufacturing companies have teams specially built to improve website traffic, and Search Engine Optimization (SEO) is an essential part of their job. SEO is all about making sure your site ranks high in search engines. And WordPress CMS is designed for that.  

WordPress makes it easier for your audience to find your content and products. The platform generates key elements that communicate what your content is all about, make your website more professional, and take your site one step closer to the top of search engine results pages (SERPs).

These elements include:

  • Optimized headings, title tags, and meta descriptions
  • Proper HTML markup
  • Custom URLs
  • Optimized images
  • Easy-to-use content tool
  • Optimized site speed
  • Mobile-friendly themes

You can also add SEO-friendly components to your website or use the free Yoast SEO plugin to create a site that ranks in search results.

Importantly, WordPress aims to deliver a good user experience. When your website provides visitors with a positive experience, they’ll spend more time engaging with your products and offerings, which will reward them with a better ranking on search engines.

5. Great for Content Creation and Management

WordPress began as a free blogging platform emphasizing easy-to-use dashboards and editorial controls. The user-centric approach of WordPress is what makes content planning, creation, and management a breeze.

It’s easy to create new content, format text, and add multimedia elements to your website. Furthermore, you can easily keep track of and respond to comments, all without the need for additional FTP or HTML software. The media library streamlines the management of images and video files, while the revision history feature makes it easier to revert to previous content versions. You can also make edits and updates effortlessly.

Moreover, the WordPress content management system offers flexible roles and permissions, making it a great platform for projects that require collaboration and teamwork. You can assign users Editor and Contributor roles while ensuring they don’t have access to security tools, plugins, and files they shouldn’t have access to.

6. Faster Site Speed

The speed of your website is key to eCommerce success. It influences your competitive edge, conversion rates, search engine rankings, and repeat business. According to Google, improving site speed and performance by just one second can increase conversions by up to 27%.

Choosing a CMS with speed built into it will give your web visitors a positive first impression and boost your SEO rankings with Google. When installed correctly, WordPress is naturally fast. Over the past few years, the developers have continually made major performance improvements for the core platform, themes, and plugins. These enhancements improve the website’s performance and speed.

For manufacturers to enjoy the benefits of WordPress, however, they shouldn’t add hefty themes or a ton of plugins as these can significantly slow down a site.

7. Security and Reliability

WordPress is a safe, secure, and reliable CMS platform with constant updates for the latest security features to protect websites from vulnerabilities. Businesses also have access to community support and resources to fix any security issues that may arise.

The platform’s SSL integration is designed to ensure secure transactions. Moreover, the backup and restore functions keep your data safe and recoverable. Take it one step further by choosing a secure web host, using two-factor authentication, updating passwords, and employing security plugins.

8. Great for eCommerce

When running a manufacturing company, your products are your most valuable content. Thanks to the powerful WooCommerce plugin, you can easily transform your website into an eCommerce powerhouse.

With this free and customizable WordPress plugin, you can set up product listings, promote your items, manage inventory, create payment gateways, track orders, and seamlessly sell your products online.

With WooCommerce, you’ll have more time to focus on the most important task – creating amazing products for your customers.

WordPress CMS is a Great Fit for Manufacturers

WordPress is the perfect choice for manufacturers looking to create their online presence and increase sales. Not only is it the world’s most popular CMS due to its user-friendly interface, SEO-friendly features, and wide range of plugins, but, it offers security and superior content management capabilities. Try it today to see why this CMS platform has dominated the market.