Essential Plugins for B2B WordPress Websites

Running a business website in the modern era requires a robust combination of plugins working in the backend to keep things running smoothly. After all, you want your website visitors to be safe and to be able to access the information they need at all times. For those dealing with B2B (business to business) sales, like manufacturers, your website must run perfectly so they don’t leave to shop elsewhere. However, there are thousands of plugins available, so how do you know which ones are best for your needs? Below are the essential plugins any B2B WordPress website should be using.

Cookie and Data Compliance

All businesses online need to comply with federal, state, and international regulations, especially regarding the tracking and storage of data. With GDPR Cookie Consent, your B2B website can easily comply with RGPD, DSVGO, LGPD, and CCPA regulations. This plugin creates and integrates an intuitive cookie banner into your website, allowing website visitors to opt in or out of cookie permissions. For worldwide access and compliance, this plugin also translates the cookie banner into 30+ languages depending on the visitor’s location.

Anti-Spam

There are millions of bots crawling the internet at any given moment, aiming to send spam through comments and form submissions. This is why having a robust anti-spam plugin like Akismet made our essential plugins list for modern businesses. Akismet has over 6 million active installations and blocks over 3 million pieces of spam per hour. This plugin will automatically flag any questionable comments and automatically deletes any clear spam, such as duplicate comments or suspicious links. The automated flagging allows business owners to quickly and easily review comments, publish them, or delete them as necessary. 

Lead Generation

Installing a lead generation plugin allows you to turn website visitors into email subscribers and clients. OptinMonster has over 1 million active installations and allows you to create pop-up forms, notifications, and countdown timers on your eCommerce site. With a simple drag-and-drop interface, creating demand and encouraging website visitors to give you their data has never been easier. Instead of just offering a basic pop-up, OptinMonster allows you to set an action that must happen to trigger the form. For example, if a website visitor spends a lot of time on the checkout page, the pop-up display may include a discount code to encourage checkout. Furthermore, OptinMonster allows you to send abandoned cart emails, which often have a 41% open rate compared to the standard 20% of marketing emails. 

Administration and Monitoring

Tracking how your website is performing is crucial to your business’ success. Site Kit from Google is a plugin that allows you to view search engine rankings, Google Tag Manager, and Google Analytics right from your WordPress dashboard. This allows businesses to quickly and easily evaluate what keywords bring in visitors, which ads work, and which web pages are causing visitors to leave. 

Optimization

Yoast SEO is a must for any website, as having effective SEO is the best way to be noticed online. SEO or Search Engine Optimization ensures that your business website ranks on search engines like Google. Yoast SEO simplifies this process by analyzing webpages and suggesting best practice actions, like adding keywords and meta descriptions. By changing the meta descriptions, business owners have the ability to choose how each webpage shows within Google search results, down to the image shown. While time-consuming to set up, this process generates additional traffic and increases your search ranking. 

Layout and Aesthetics

While WordPress is easy to customize using the Gutenberg block editor, Otter Blocks offers additional customization. This plugin adds over 25 more block types and visibility condition options. This means you can have a homepage set up for current clients that shows when they log in, and a regular homepage for new visitors. The animation feature makes it easy to create dynamic images, scrolling banners, and more, all while maintaining the mobile responsiveness and style of Gutenberg. Another block option that stands out is the Button Group Block, which allows you to have several button options in one area. For example, an add to cart button, a compare button, and an add to wish list button can all be under one item. This can greatly increase functionality for your clients. 

Maximize your online presence, enhance website functionality, and improve user experience by installing the plugins above. These essential plugins can help you take your website to the next level and allow you to elevate and grow your business successfully. 

Still unsure where to begin or need a complete website overhaul? Contact Digital Hill today to discuss your dream B2B website.