Social Media Trends to Be Aware of in 2025

For businesses, social media is more than just a platform to share on. It is a crucial marketing tool that allows brands to build and improve customer loyalty. As new content formats emerge, businesses must adapt while still staying as authentic as possible. Focus on the social media trends below to make the most of these platforms in 2025.

Keep it Short

The attention span of social media users continues to shrink year after year, which means you have to be creative and quick to get attention online. In fact, the average person has an attention span of 8.25 seconds. This is why short-form video content is so popular and effective. Aim to create videos that are less than 30 seconds long to engage with viewers quickly. Keep it short and to the point while being as authentic as possible.

Use Ephemeral Content Wisely

Ephemeral content creates a sense of urgency and exclusivity as it disappears after a set amount of time. Stories are the most popular ephemeral content, and Snapchat is another example. As Stories disappear after 24 hours, you can boost engagement through limited offers, sneak peeks, and flash sales. Ephemeral content can also help you to build a stronger connection with your audience by showcasing real-time events.

Embrace Augmented Reality

Augmented Reality (AR) is no longer futuristic technology. Instead, it is a useful tool for businesses looking to increase engagement and create an experience. AR tools create an immersive experience by allowing potential customers to visualize products in their own space or on their own bodies. Other AR tools to consider are branded filters on Instagram, TikTok, and Snapchat. 

Live Streaming

Businesses should look to utilize the power of live streaming and the connection it brings. Live streams allow consumers to interact directly with businesses while providing entertainment. Businesses can use live streams to showcase new products, celebrate launches, answer questions and so much more. Consider adding a monthly live stream to your monthly marketing plan, and time this to coincide with new releases to boost sales. 

Be Transparent

As the world becomes more digital, consumers are more concerned about how their data is being used. Consumers want to be able to manage their data and protect their privacy, especially when it comes to advertising. As a business, you should be upfront about the data you collect and how you plan to use it. Remember to include opt-out options that ensure you are following the GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act). 

Micro-Influencers

While influencer marketing has been part of social media campaigns for years, embracing micro-influencers can boost your business. Micro-influencers are niche influencers with fewer, more engaged followers. Due to the smaller audience, the level of trust they have with their audience is much higher. Spend time finding and collaborating with niche influencers in your industry to create meaningful and effective campaigns. 

The above social media trends revolve around transparency, authenticity, and engagement. Focus on these details while adapting to the changing technology to connect with your audience effectively. Businesses that manage this will be sure to thrive throughout 2025.