4 Quick Ways to Boost Your SEO
There’s no disputing that getting into a high ranking position on search engine results pages (SERPs) is vital for business brands. The problem is that tackling your SEO needs can take time, and the results of organic SEO are never going to be immediate. The other issue is that search engines like Google, DuckDuckGo, and Bing can alter their parameters at any time for what they determine to be valuable sites. Brands that have worked hard to get to the top position of Google can easily find their hard work undone with a simple search engine update. If you want long-lasting SEO impact, here are four quick ways to give your SERP performance a boost.
1. Use Your Title Tags
These are the short ‘snippets’ that are shown beneath your main page title on search engines. Google users will see that short description and have an immediate understanding of what your page is about. Those title tags need to be added and they need to be the right length so that your description isn’t cut off mid-sentence or word. Your title tags should also use your keywords so that both users and search engines can more quickly determine relevance.
2. A Page for Everything
Search engines want to provide value for their users. If you have a single page for all of your products or services then you make it harder for those search engines to provide that value. When every page of your website can be ranked, you make yourself more visible by having a dedicated page for every single thing that you offer. Specificity is vital for organic SEO, and if you want to promote yourself on search engines then it’s time to start adding pages.
3. Blogger Outreach
If you take the time to get into contact with bloggers that write about subjects that are relevant to your brand then you benefit from improved promotion and an impressive SEO boost. That’s because any content that a blogger creates that includes a link back to your website improves the domain authority of your web pages. Blogger outreach can be a very big challenge, though, so it’s often worth making use of a professional blogger outreach service that can manage your blogger relationships and ensure that you get the maximum benefit from those external backlinks.
4. Avoid Thin Content
If you’ve added pages to your website and your title tags look good, then you’re off to a good start. However, every page on your site needs to have at least 500 words for search engines to consider it to be of value. Anything under that will be considered to be thin content that is of lower value. Remember as well that the content of each page should include the keywords that are relevant to your business, your sector, and the specifics of the page’s content itself.
There are many ways to give your SEO a boost. Online visibility has never been more important and can have a dramatic effect on your brand awareness and brand loyalty. That means that SEO improvements need to be a priority. No matter the size of your business or the sector that you specialize in, SEO can transform the potential growth of your brand.