5 Social Media Analytics Tools for Agencies and Brands
Social media marketing is integral to any brand’s digital marketing efforts. Strategically crafted campaigns can leverage the power of popular social platforms to engage with customers, boost brand recognition, and drive web traffic.
To estimate the market size of social media marketing, consider this data. According to a recent report, a total of $228 billion was spent on social media advertisement in 2024 and by 2029, it is projected to reach more than $406 billion.
Image via The Business Research Company
However, when investing heavily in social media marketing, how will you track and quantify performance? That’s where social media analytics tools for agencies and brands step in.
These advanced tools collect and analyze data from top social media platforms to provide comprehensive insights into your campaign performance.
In this article, I’ll review the top five social media analytics tools for agencies and brands. I intend to highlight each tool’s key features to help you make an informed decision.
Let’s get started.
Top Social Media Analytics Tools for Agencies and Brands in 2025
There are hundreds of social media analytics tools for agencies and brands offering various features and benefits. I have handpicked five of the best tools that cover the crucial elements involved in analytics without drilling a hole in your pocket.
Let’s get an overview of these tools.
1. Social Status
Social Status is one of the most preferred social analytics tools for agencies and brands. Known for its best-in-class white-label reports, this tool allows you to customize reports and download them in your preferred formats.
This platform is ideal if you’re managing multiple accounts and looking to automatically track influencer performance, competitor benchmarking, audience engagement, and more. By helping you closely monitor your competitors’ activities, you can improve your customer engagement and generate more website traffic.
Key Features:
- Offers multi-channel social analytics in one dashboard for easy understanding and comparison
- Profile analytics helps you track your audience and gather invaluable insights into their preferences
- Ad analytics tracks paid ads daily to help your social media ads perform better and deliver increased ROI
Pricing:
Social Status offers a basic free plan. The paid plans cost between $9 to $199 per month.
2. Buffer
Buffer is among the best social media analytics tools for agencies and brands, which is why it’s featured in this Attrock post. Its intuitive analytics dashboard analyzes performance data from various channels and turns it into impressive reports for easy understanding.
It also recommends ways to improve engagement on each channel. Moreover, Buffer is known for its top-notch customer support.
Key Features:
- Suggests the best time, type, and frequency for posting based on campaign performance
- Customize and create beautiful white-label reports to impress stakeholders or clients
- AI assistant to generate ideas and repurpose content for improved customer engagement
Pricing:
Buffer offers a free plan for beginners. The paid plans begin at $6 per month, and the pricing will vary based on the number of channels you choose.
3. Bulkly
Bulkly is one of the top social media analytics tools for agencies and brands that uses AI to schedule, publish, and analyze data. This is an all-in-one social media management toolkit that handles everything from content creation, post scheduling, analytics, and report generation.
This AI-powered tool can provide customized recommendations to improve campaign performance by analyzing data in real time.
Key Features:
- An advanced platform for content creators, marketers, and sales teams to collaborate, share data, and perform better
- Integrates with top social media platforms to automate multiple workflows
Pricing:
Bulkly has three paid plans, costing between $29 to $149 per month. Register for its 7-day free trial to test the tool’s capacities before making a commitment.
4. Keyhole
Keyhole can be called the powerhouse of social media analytics when it comes to influencer marketing. It specializes in social listening, competitor monitoring, brand reputation monitoring, and trend spotting to help you scale up your social media marketing game.
By measuring performance on every channel, Keyhole can dive deeper into insights and help establish stronger customer interactions. Based on historical insights, it can suggest the best time and frequency to post to improve your overall ROI.
Key Features:
- Advanced machine learning capabilities help predict campaign performance more accurately
- Generates detailed and easy-to-understand reports for partners and clients
- Analyzes consumer sentiments, spots red flags, and helps mitigate negative emotions smoothly
Pricing:
Get in touch with the sales team for pricing details.
5. Sendible
Sendible is one of the leading social media analytics tools for agencies and brands. This AI-powered toolkit can help you manage and automate your entire social media marketing workflow with ease.
From content creation and scheduling to team collaboration and analytics, you execute your processes smoothly to improve productivity.
With the help of advanced AI capabilities, the tool can spot social media trends and suggest ways to craft your campaign to generate maximum engagement. It can also turn analytics insights into presentation-worthy white-labeled reports that you can use to impress your clients.
Key Features:
- Offers 200 analytics models to create customized and impressive social media reports
- Reliable ready-to-use insights can be implemented directly to improve campaign performance on the go
Pricing:
Sendible doesn’t offer a free plan. The paid plans would cost you $29 to $750 per month.
Conclusion
Measuring and analyzing the efficacy of your social media campaigns is crucial for continued improvement. Social media analytics tools for agencies and brands can help you optimize social media ROI, spot low-performing campaigns, monitor competitors, and create a data-driven road map for future strategies.
Go ahead and try the five social media analytics solutions I’ve reviewed above to find the best tool to meet your business needs. Choose the one that provides the best features and fits into your budget to leverage the power of social media to grow your business.