Accessible Custom Boat Website

Being found online is a must for modern businesses, but these websites must also be simple to use for both consumers and the businesses themselves. AquaSport needed a new website to showcase its boats to potential consumers while being able to update it as necessary when new boats are released. The Digital Hill team worked closely with AquaSport to create this unique, accessible, and dynamic custom website. Learn more about the plugins and features below. 

AccessiBe 

The AccessiBe plugin ensures that the AquaSport website is operating within ADA compliance regulations. Often, compliance requires hours of review and adjustments. However, AccessiBe reduces this time by reviewing each webpage for you. As new pages are added, they are automatically scanned for review. On the consumer side, the AccessiBe app gives the user control over text size, color preferences, layouts, and text-to-speech options. Once a website visitor selects their preferences using the blue button on the left, these settings are saved within that browser. This ensures that the AquaSport website loads quickly and to their preference the next time they visit. 

WP Rocket

Nowadays, web page load speeds are crucial to success. WP Rocket is a caching plugin that optimizes the AquaSport website. Caching works by creating a static or snapshot of each webpage. This is then stored within the user’s computer, device, or browser. Then, the next time they visit, the site loads faster as the base already exists. While this is obviously beneficial to the consumer, businesses also profit as caching helps to improve SEO rankings. 

WordPress CMS

WordPress makes it easy for the AquaSport team to add new pages or alter current ones. All the team has to do is duplicate one of the current product pages and update the information. This makes releasing new products stress-free while giving AquaSport full control over its website. Furthermore, with the custom theme created by Digital Hill, the AquaSport team can change or add these pages without worrying about messing up the look or functionality of their site. 

Dynamic Response Technology

As the use of mobile devices is beginning to surpass standard computer browsing, having a mobile-responsive website is important. The new AquaSport website will automatically resize to fit the device of the user for the best user experience. For example, the top menu reduces to a dropdown menu on mobile devices, whereas it will show as normal on a computer or tablet. The images and CTA buttons also resize to fit the device, meaning users always get the full experience without needing to zoom in or out. 

The new AquaSport website gives users all the information they need at the click of a button on any device they use. This helps AquaSport to showcase its boats while providing the best possible service 24/7.

Looking to refresh or rebuild your business website? Contact Digital Hill today for your free quote.