Best Social Media Platforms to Use in 2025

Any business looking to operate successfully in 2025 must be ready to use social media. After all, 3.6 billion people worldwide are using at least one social platform every day. However, with Facebook, TikTok, Instagram, X, LinkedIn, YouTube, Reddit, and even more, which platforms should you use for your business? Below, we look at the best social media platforms to consider for your business.

Facebook

While many teenagers consider Facebook outdated and boring, it is still the most popular social media platform. This is primarily due to its easy-to-use interface, the various features available, and the shopping options through Marketplace. For marketers and businesses, the advertising opportunities are vast. Businesses can enjoy unpaid advertising options like posting on their feed or starting a community group to interact with consumers. You can also embrace paid advertising in the form of video, photo, or boosting of posts. Most businesses will see substantial benefits from embracing and combining both paid and unpaid options to connect with their current audience while reaching potential customers. 

Since the Elon Musk takeover and rebranding, X has become a diverse topic. However, with over 300 million monthly users, this platform can be powerful for your business. Business people, professionals, academics, organizations, and journalists are the most common users on this platform, and the feed is constantly refreshing. This hub of activity can seem overwhelming, but it is extremely helpful for customer service and product support. The most important thing while using X is to embrace hashtags, as this is how customers can find you and your business. Furthermore, make sure to sign up for alerts so that if your business is tagged, you can respond promptly. 

Instagram

For visual content, Instagram is the platform to use. This visual platform is made to be consumed quickly, with the ideal video or story length under 30 seconds. Instagram has over 1 billion active users monthly, with most of them spending time on the platform daily. Better yet, businesses enjoy the same suite of advertising options available on Facebook. This means that businesses can tailor their marketing to meet their needs and budget with ease while accessing a wide variety of statistics to track performance. 

TikTok

As a newer social media platform, TikTok has exploded in popularity and has similar monthly users to Instagram. As another visual platform, TikTok is dedicated to video content and in recent years increased the maximum video length to 10 minutes from the original 15 seconds. This has greatly expanded the opportunities for businesses, as longer-form content showing products and features is very popular on the platform. For businesses looking to make the most out of TikTok, consider working with an influencer in your niche and paying attention to the trending clips and sounds to connect with the younger audience.

LinkedIn

For business-to-business networking, LinkedIn is still the place to be. To compete with other social media platforms LinkedIn continues to expand its product offerings with the ability to add courses and advertise now available on the platform. The best way to utilize LinkedIn is by publishing and sharing relevant industry news, studies, and product articles on your feed. This helps to build brand credibility while building relationships in your industry. 

Take the time to explore and play around on all the social media platforms above to discover which is best for your business. Consider your target audience as you look at each one as TikTok has the youngest demographic whereas Facebook has the oldest. Different platforms can greatly impact your reach depending on your target market. Make sure to also reserve your business username on all platforms, even those you don’t plan to use. This will reduce the chances of someone impersonating your business, and as long as you fill in the bio correctly, it can help drive traffic to your business