Social Media Marketing Archives
Measuring Your Social Media Return On Investment
As with all marketing, it’s important to know how your Social Media Campaigns are performing to get the best possible ROI. The following checklist will help you get setup to calculate your Social Media Return on Investment (ROI) Audience Knowing your target audience is always the first place to start when planning any marketing campaign. […]
Using Social Media Calendars to Engage Your Target Audience
Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]
What You Need to Know About the Changes in Business Live Streaming [BLAB]
As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]
Measuring Social Media ROI: A Getting Started Guide
Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]
Facebook Pages vs. Groups: Do You Need Both?
Facebook is an essential ingredient in any social media plan. It lets you promote your business, interact with clients and potential customers while presenting you as an important resource to anyone looking for your products or services. There are two main ways to promote your business on Facebook. Facebook Business Page Facebook Group What are […]
How to Use the Cloud to Brainstorm Social Media Content
When it comes to creative ideas, some people just bubble over with innovative, out-of-the-box concepts. Even people who come up with impactful campaigns and inventive methods of grabbing customers’ attention, run into a wall every now and then. The reality is that even the most creative minds get stuck every once in a while. With […]
Successfully Outsourcing Your Social Media [Blab]
To increase your business customer base and spread the word about products and services, savvy businesses are using social media. From snail mail and emails to tweeting and posting on Facebook, there are many ways for business owners to market their business and reach both potential customers, and those who have been loyal customers. Social […]
5 Ways for Manufacturers to Use Social Media
The internet and smartphone revolution has completely changed how business is done. Billboards and newspapers were the primary means of advertising in the past, but they won’t get you too far in the current market. Today, the internet is king and rightly so. With more that 85% of American adults having access to the internet […]
How to Grow Your Audience with Podcasting
In our recent #MagnetMarketers live Blab session, Jessika Phillips and I discussed getting started with a podcast and how to use a podcast to connect with a broader audience. We talked about the questions I most frequently get asked to help a business understand how podcasting may be a great option for getting the word […]
What We Learned From Social Media Marketing World 2016
Social Media Marketing World is the world’s largest social media conference and hosts the top speakers on each platform. It’s a great venue for learning and networking! While there were many great speakers this year – Guy Kawasaki, Mari Smith, and Brian Solis, just to name a few – the true impact of Social Media […]