Social Media Marketing Archives

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

Being a business owner is difficult enough without having to compete against other companies for a potential customer’s attention. While competition drives growth, it can also cause hardship. Identifying and filling unique gaps in what your industry offers customers can build your sales and bottom line. To do this, there’s a lot to think about […]

Think about it. If a company is selling sporting goods, does it make sense to market to people who have no interest in skiing or golf? No. Why waste time and money trying to engage an audience that has no use for its products? And why waste precious resources chasing a market share it will […]

Change. It’s the name of the digital game! Keep up or simply fall way, way behind. Things change fast online.  What worked online 2 years ago, might be old now.  What was leading edge 3 years ago may be obsolete, and social media leads this charge. I can’t count the times on both hands that […]

Wanting to use Social Media strategically in your business? Trying to determine what social networks to use? In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses. We’ll look at each platform and outline a plan for how businesses can use social media as part of their […]

Post #2 in our What We Do on the Web Series Digital Hill is excited to announce the launch of the new responsive website redesign for Master’s Design Build of Hatfield, PA. Their new website showcases the masterful work they do in additions and remodeling. Master’s Design Build needed a new high-end look on the web […]