Social Media Marketing Archives

The challenge of increasing website traffic and growing online sales is very real for every business that is serious about having a online presence that performs and contributes well to the company’s bottom line.  The key is that it needs ongoing attention and effort.  It is never a “set it up and then just let […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

With Facebook becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using Facebook to increase their business and brand reputation. Restaurants are no exception. As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing methods and networks? All […]

Images and photos are so very important in online marketing and social media!! The eye is attracted to images more so than text, and one scientific study has documented that people are able to recall 80% of what they see and only 30% of what they read. On Facebook, for example, not only do photo posts get more […]

I’ve talked in past posts about the importance of using images in online media.  From the images on your website to using images in social media for your business, the bottom line is that images work. Photos tell a story at a glance and provide a much better method of drawing visitors in than does text only.  […]

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

DATE: Tuesday, March 4 – 8-11:30 a.m. at the Elkhart Chamber Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble […]

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in digital […]