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Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]

New Client Website Launch for Red Diamond Services! Check out their new website. You’ll find everything you need to know with a few clicks of the mouse, and of course, it’s mobile responsive! Meet Red Diamond Services With over 18 years of experience in the corporate world, Red Diamond Services understands how difficult it is to balance a career, […]

Video is one of the most effective marketing tools that small and medium­­-sized businesses can use to reach and engage their prospects. While text content has been at the core of online marketing for years, video is quickly claiming stake in the attention of consumers. It is estimated that 100 million people watch videos every […]

As the new year begins, it’s important to focus on ways to make your business better. The first step to improving your company is to set goals for the upcoming year. While it may be hard to predict the day to day work you’ll confront, planning your goals now will help you in the long […]

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Does your company have dealers or distributors? Are you tired of faxes and phone calls taking precious time that could be better used elsewhere? Enter a Solution: Dealer Parts Ordering Systems Manufacturers and other businesses are moving their parts and warranty management systems to web-based solutions that let dealers and distributors order themselves online.  This […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]