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If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]

Wanting to use Social Media strategically in marketing your business? Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales. In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]

There are over 1 billion active users on Facebook.  Around half (500 million!) of those users log in daily, and of those users that are in the U.S. they are spending nearly 40 minutes per day on Facebook, making it absolutely invaluable to your business marketing when used correctly. In this post, we’ll cover the […]

Search engine optimization has drastically evolved over the past few years – transitioning from what was once a simple strategy to a sophisticated method of marketing. This evolutionary process has brought a bit of confusion regarding the true rules of SEO. Don’t be confused – I’m here to clear the air around this powerful marketing […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road. Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. […]

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer. However, this new addition needs to be […]

Does your company have an in-house warranty program? Is your customer service team maxed out processing warranty claim input? Are you tired of faxes and phone calls using time that could be better spent elsewhere? Enter a Solution: Web-Based Warranty System Solutions Businesses and manufacturers are moving their warranty management systems to web-based solutions that let […]