Digital Marketing Archives

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant […]

Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page. TabSite Tabsite […]

Keyword research for SEO is where you research the terms people type into search engines when looking for resources similar to your site. Once you know what these keywords are, you can incorporate them into your website content. Do this consistently, and your site will rank for the keywords and keyword phrases on search engine […]

Facebook may be the biggest social network, but that doesn’t mean all posts hit it big. Some reach millions of people but most only get a handful of likes and shares before they’re forgotten. Posts don’t need to go viral to be a success. They’re doing their job as long as they reach your target […]

The Nut Shoppe has satisfied sweet tooths in Goshen, Indiana for over 25 years. Their new website, www.thenutshoppechocolates.com, connects the Nut Shoppe with even more customers. The site is as much as a delight as their confectioneries. A gallery with mouth-watering treats sits on the front page. With the search, navigation bars and item bag, […]

Chances are, when someone lands on your website, they’ll never see your alt image tags at all. However, that doesn’t mean they’re not important. What Are Alt Tags? Alt tags describe an image, in a piece of HTML code, much like a header tag or any other piece of HTML code on your site. Like […]

Based out of Indiana, Aquascapes of Michiana is an outdoor waterscape and landscape installation company that prides itself on creating beautiful ecosystem ponds and fountain scapes. Aquascapes’s new website reflects the company’s value that customer satisfaction is first and foremost. Let’s cover some of the site’s prominent features. Customer-friendly Landscape Website Design First and foremost, the […]

You want to make sure your new website looks good and works well. That means no dead links, no blank pages, and no overlooked bugs. But beyond the form and function, there’s another element you need to look at, and that’s SEO. And in light of Google’s move to prioritize mobile websites, it’s all the […]

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply. One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]