Digital Marketing Archives

Website design drives consumer response. A bad design and visitors leave quickly. With the ever-growing volume of sales generated on the internet, eye-catching, easily understood and interactive sites are essential. Initial appeal, easy navigation and the ability to quickly grasp the scope of your offerings are all key elements. As consumers search for solutions among […]

Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]

As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]

Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

Honeyville Metal is a Topeka, Indiana-based business, that specializes in dust collection and grain handling equipment across the U.S and also internationally. They’ve been around for over 65 years building long-lasting customer relationships. While their reputation was enough to keep their customer base steady over those decades, their online presence wasn’t quite as successful and […]

While drawing users to your website is an important step in lead conversion, potential consumers often site visitors can become distracted for many reasons. They simply tend to get distracted by mundane events such as phone calls, Facebook notifications, restroom breaks, or emails. This can cause them to leave your website without contacting you or […]

The tech revolution has changed the way you operate and manage your business. Digital marketing has reduced marketing and operation costs and increased returns on investment when used efficiently. To succeed, your website and digital marketing must follow a specific set of best practices which have worked over and over again for high ranking websites. […]

In our recent #MagnetMarketers live Blab session, Jessika Phillips and I discussed getting started with a podcast and how to use a podcast to connect with a broader audience. We talked about the questions I most frequently get asked to help a business understand how podcasting may be a great option for getting the word […]

Pure Color Salon has everything clients need to get the latest hairstyle. Located in Goshen, Indiana, Pure Color is an ultra-modern, full-service salon and they needed a website that showcased this. Sharida is Pure Color Salon’s owner and premier stylist, boasting years of experience and extensive training. Her commitment and dedication to her clients and […]