Digital Marketing Archives

Converting inbound leads into customers will often require effort. Most of those efforts should be focused on keeping the lead engaged and tuned in. While it is possible, leads don’t often turn into customers right away. To chip away at the customer’s initial reluctance, a marketing technique called lead nurturing is used. Lead nurturing involves […]

Search engine optimization has drastically evolved over the past few years – transitioning from what was once a simple strategy to a sophisticated method of marketing. This evolutionary process has brought a bit of confusion regarding the true rules of SEO. Don’t be confused – I’m here to clear the air around this powerful marketing […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road. Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. […]

Things change fast online. What worked online 2 years ago, might be old now. What was leading edge 3 years ago, may be obsolete. You need to stay current on what is working right now and adapt it to your audience. In this workshop, you’ll discover the 4 items that matter for your website, social […]

If your website doesn’t have this, your missing out! Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via video on a service called Blab. This week we dove into website keys.  Here’s the overview of the discussion presented by co-hosts Jessika Phillips and Mike Gingerich. Website Content No matter the size […]

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer. However, this new addition needs to be […]

Negative comments and reviews are an unfortunate reality of doing business on the web. The question isn’t if you receive negative comments, it’s when you do, and how you react to them. Don’t shy away from them, it’s an open dialogue that you can use to be part of a conversation. You have a voice […]

  My blab with Jessica Phillips of Now Marketing was all about apps!  Apps are one of my favorite topics and this blab was no exception.  Apps can help you market efficiently, provide quick support to potential and existing customers via social media, and help you save time and money in various ways. It’s an […]

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]