Digital Marketing Archives

This post was originally published at www.tabsite.com. Over the last 7 years, Facebook has become the dominant online social network, with everyone from teens to grandparents participating.  They share updates and photos, join groups and spend significant time on the network interacting. With users being so active and with every major buying demographic on, Facebook […]

Screens are getting smaller….and bigger…and we simply have more of them! The use of the Internet has evolved quickly in the past few years!  Gone are the days of only large desktop computers as primary methods to use the Internet.  PewResearch outlined 2014 stats on the use of mobile devices and tablets, and the data […]

This is Part 3 in the series of online marketing methods businesses can use to grow sales. As I’ve noted, every business can use the web to grow sales; to do so means getting in front of the right people in the right places with the right message. There are multiple ways to get in […]

Growing sales through selling online is a powerful way to reach more people and extend your market. To sell online means getting in front of the right people in the right places. You want much more of a laser focus than a scattershot approach. It also means directing them to the right place online with […]

Pinching out to zoom, then sliding to find and read the area you want to see on a mobile or tablet size screen can be frustrating for the viewer. Responsive design is the answer. If you are not familiar with the term, responsive design is simply a website that responds or adjusts to the size […]

This is one of the most frequent questions I’m asked and I’ve decided to dive in and answer it. How much does a website cost? The bottom line is that there are a lot of variables that go into what the cost is. It’s like saying, “I need a car. How much does a car […]

Today’s restaurant owners possess incredible resources that weren’t available even a decade ago – social media channels! Social media helps the owners share info about his or her restaurant, creates an ‘in club’ community for customers who are already loyal, and provides extra means of communicating a restaurant’s message to a broader audience. Plus, it’s inexpensive! […]

One of the needs of business leaders today is the ability to quickly and easily sift through all the information available to them online and to narrow that down to useful metrics that guide their business forward.  Particularly with technology and social media, things change fast and the volume of information, tools and advice on […]

As more people get into web design for business, the line between web design for business success and cookie cutter web design blurs. BEWARE, the fact that a recent high school grad says they can build websites does not mean they should be putting together your business’s primary and first impression point on the web! […]

The challenge of increasing website traffic and growing online sales is very real for every business that is serious about having a online presence that performs and contributes well to the company’s bottom line.  The key is that it needs ongoing attention and effort.  It is never a “set it up and then just let […]