Digital Marketing Archives

Investing in a mobile-friendly website is one of the best decisions you can ever make. A Mobile website can: Increase engagement with customers Increase time spent on your website Grow traffic to your website Drive up product sales and improve revenue If you have been thinking of creating a mobile-friendly site, here are compelling reasons […]

What makes a great website home page?  Sometimes the best way to outline what you SHOULD do is to outline the key things you SHOULD NOT do. Is your website home page really working for you?  What’s the aim you have for it to accomplish?  The answer to that is really quite simple…. The goal […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

New Digital Ads Providing Great Opportunities! There’s been a lot of advancement in the opportunities to run ads online in the recent year.  While the term “advertising” immediately turns some businesses off as “ads means spending more money”, the options are so powerful that they should not be discounted.  If you can spend some but […]

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]

Keeping it simple and straightforward, today I’m going to look at six tips that can help your business succeed online.  These are not rocket science tips, but essentially a “back to the basics” approach.  I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could […]

Images and photos are so very important in online marketing and social media!! The eye is attracted to images more so than text, and one scientific study has documented that people are able to recall 80% of what they see and only 30% of what they read. On Facebook, for example, not only do photo posts get more […]

Every business wants to increase traffic to their website. One way that businesses and organizations can increase website visits and readership of their blog posts is by encouraging visitors that do come to the site to subscribe to get alerts of new posts via email. The method to do this is called RSS-to-Email. It works […]

Central to a company’s online presence is their website. No longer is the web primarily a place accessed by users on desktop or laptop computers.  Now, the majority of web use is via smartphones and mobile devices such as iPads and tablets.  This significant shift to smaller, portable and always on-demand web access is forcing […]

Understanding digital marketing, keywords, retargeting or how to best design and code your website, social media, and everything else that is part of internet marketing can be confusing to a business owner. Not only is it confusing, but the rules change regularly. Finding out who is qualified to do internet marketing for you can be […]