Digital Marketing Archives

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

The days of general broadcast messages online are over.  It’s important for businesses, if they want to be effective online, to identify their target audience and communicate specifically in ways that are relevant to that audience.  There may be more than one target audience for a business or even a product, and each audience needs […]

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in digital […]

LinkedIn is the premier business social network for finding suppliers, vendors, and services. I attended the New Media Expo conference in Las Vegas in early January. This event is a massive melting pot of social media experts, digital marketers, website hosting companies, podcasters, video and web tv producers and more.  It’s basically a tech geek’s slice […]

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online in 2014.”  The first two posts are available here: How to Massively Improve Your Digital Marketing […]

As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. Overcome your fears, dive in, and achieve new heights!   The web does indeed change quickly and innovation is constant. There are changes in Google […]

Ready to grow your leads and sales via your online marketing this year? The beginning of a season provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances so […]