Digital Marketing Archives

If you’re a marketing professional looking to expand your horizons, offering your services to more clients, and boosting your profits in the process – you’ll always be considering costs and risks. However, if you take on too much work, you’ll risk alienating potential clients. And, if you expand your team, you’ll need to pay new […]

Marketing automation benefits your business when used correctly. Try these 5 techniques to leverage automation to increase leads.

Since businesses started incorporating advanced technology and digitalization in their operations, the industrial rivalry has alarmingly increased. It’s almost impossible to be a market leader in today’s economy, as seemingly everyone has access to homogenous ideas and even better core competencies. Such competition often leads entrepreneurs to retire their current market base and neglect opportunities […]

Browser push notifications plugins for your WordPress website. Connect with your visitors even after they leave. Here are 4 great options.

The recent COVID-19 pandemic claimed thousands of lives across the globe and crippled the world economy. Many small to large businesses struggled to keep up with the drastic change in the economic landscape. Only those businesses and industries survived who truly understood the potential of “going digital.” It brought the need to think outside the […]

Generate more leads with carefully thought-out Calls to Action (CTAs). Consider these tips to increase your landing page CTA conversions.

“Target long-tail keywords” is a common SEO best practice and advice for beginners, and for good reason. Keywords that are followed by specifications have fewer competitors. As a result, they are easier to rank for in the search engine result pages (SERPs). For instance, it is much easier to rank for ‘what is email marketing” […]

Podcasts offer brands a valuable platform to engage audiences and penetrate new markets. Here are 7 good reasons to start a podcast.

Strong branding drives business awareness and increase customer loyalty. Here are steps you can take to build your brand with social media.

Looking for ways to reboot your business’s online marketing schemes isn’t always easy. In fact, it can be exceptionally difficult. Coming up with something that is original and unique, and successful and impactful is a really small target to hit. With that in mind, here are some tips on how to get your online marketing […]