Digital Marketing Archives

How to Use Topical and Evergreen Content to Boost Traffic

Topical and evergreen content complement each other. Learn what each type of content is and how they drive traffic to your website.
The Importance of SEO in the Travel Industry: Boosting Online Visibility

The Importance of SEO in the Travel Industry: Boosting Online Visibility

Are you planning a trip? Looking for the best travel destinations, hotels, or travel tips? In today’s digital age, the first thing most people do is turn to search engines like Google to find information about their travel plans. This is where Search Engine Optimization (SEO) plays a crucial role in the travel industry.  The […]

Importance of Digital Skills in Today’s Workplace

As the world becomes increasingly digitized, the importance of digital skills in the workplace cannot be overstated. From increasing productivity to fostering innovation, having a workforce well-versed in digital technologies is essential to staying competitive in today’s economy.  Learning digital design skills is smart whether you want to enhance your career prospects or stay competitive […]
4 Reasons Your Business Needs a Mobile App

4 Reasons Your Business Needs a Mobile App

In today’s fast-paced world, where the competition is fierce and the attention span of customers is shorter than ever, having a mobile app for your business can be a game-changer. A mobile app can offer your customers a convenient and personalized experience that will make them want to return for more. With a well-designed mobile […]
Digital Marketing Trends for 2023? PPC, AI

Digital Marketing Trends for 2023? PPC, AI, and More

As we approach 2023, it’s important for businesses to stay up to date on the latest digital marketing trends to stay competitive and attract customers. Digital marketing is constantly evolving to keep up with changing consumer habits, revolutionary new technology and evolving market demands. By learning about the latest marketing trends, strategies and tactics (as […]
Content creating tips being typed on laptop.

12 Content Creating Tips to Drive Traffic

Content marketing generates 3X more leads than outbound marketing and costs less. Here are 12 proven content creating tips to drive traffic.
Four Ways to Boost Your Marketing Capacity on the Cheap

Four Ways to Boost Your Marketing Capacity on the Cheap

If you’re a marketing professional looking to expand your horizons, offering your services to more clients, and boosting your profits in the process – you’ll always be considering costs and risks. However, if you take on too much work, you’ll risk alienating potential clients. And, if you expand your team, you’ll need to pay new […]
Marketing automation represented on a tablet.

How Marketing Automation Can Help You Increase Leads

Marketing automation benefits your business when used correctly. Try these 5 techniques to leverage automation to increase leads.
Top Marketing Strategies You Need to Understand

6 Top Marketing Strategies You Need to Understand

Since businesses started incorporating advanced technology and digitalization in their operations, the industrial rivalry has alarmingly increased. It’s almost impossible to be a market leader in today’s economy, as seemingly everyone has access to homogenous ideas and even better core competencies. Such competition often leads entrepreneurs to retire their current market base and neglect opportunities […]
Color graphic showing a browser push notifications.

The Best Browser Push Notifications Plugins and How They Help Your Website

Browser push notifications plugins for your WordPress website. Connect with your visitors even after they leave. Here are 4 great options.