Internet Marketing Archives

NEW FEATURE:  I’ve begun hosting a weekly live online marketing session that is about 30 minutes long on Blab.im.  My co-host is Jessika Phillips of Now Marketing Group in Lima, OH.  Each week we dive into various digital marketing topics and give our take on it. In this session, Jessica Phillips and I talk about  Lead […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

People expect fresh and interesting content all the time on the web. It’s quite a tall order, but it isn’t as impossible as it sounds. There are ways to curate topics and ideas that can give you just the focus and ideas you need to spin out some new posts for your website.  New content […]

Think about it. If a company is selling sporting goods, does it make sense to market to people who have no interest in skiing or golf? No. Why waste time and money trying to engage an audience that has no use for its products? And why waste precious resources chasing a market share it will […]

Wanting to use Social Media strategically in your business? Trying to determine what social networks to use? In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses. We’ll look at each platform and outline a plan for how businesses can use social media as part of their […]

There’s no specific formula for creating viral content. A home video of a laughing baby can become an overnight sensation while a short film released by a studio can fly under the radar. It’s hard to predict what makes people tick, but you can increase your chances of producing content folks will want to share […]

Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search […]