Internet Marketing Archives

Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

How do you delight your customer before they even contact you for help? Companies know they need to be online to reach their ideal customer, but not as many realize they can begin meeting their customer’s needs even before any contact information has been requested or before money has been exchanged. Here’s how you can […]

Over the last few years, branding has become one of the top buzzwords. So much so that many in the industry have deemed it a waste of time and money. Branding at its core is simply relationship building and awareness of your company. And when done right, it can endear customers to you and your […]

As any of the current crop of “YouTube Stars” could tell you, there is money to be made from online videos. Thanks to hundreds of thousands of subscribers thirsting for entertaining, original content, these new-media entrepreneurs have made it big. Getting the Most Out of Your Streaming Content Traditionally, creating engaging content was half the […]

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from […]

Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, … Awesome! But have you mastered it? More on that point coming soon in Master Your Google Analytics. If you said NO, then why not? Your website is the face of your business in today’s digitally advanced world. If […]

There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the […]

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

Calls to action, (CTA’s) are critical to online marketing success. In simple terms, the call to action is a link, button or even phrase that urges potential customers to take some type of action. For instance, if you send an e-mail newsletter to potential clients, you might add a link that says “Start a free […]