Online Marketing Archives

Over the years, Twitter has become a powerful tool for businesses to engage with customers. The right approach can help grow your audience and business customer base. Here is a list of the things you need to know to make the most of this platform. 1. Twitter has become mainstream Twitter is one of the […]

The business world has changed significantly over the past decade. One of the biggest changes has been a shift in the marketing strategies needed by businesses both large and small. One of the primary reasons for the shift is the popularity and use of the Internet. On a daily basis, the average American uses the […]

It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service.  The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]

There’s no question about it; social media is the future of online engagement. Once you realize this, the next task is figuring out how to best manage your business and put your content in front of your waiting audience. Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via […]

Converting inbound leads into customers will often require effort. Most of those efforts should be focused on keeping the lead engaged and tuned in. While it is possible, leads don’t often turn into customers right away. To chip away at the customer’s initial reluctance, a marketing technique called lead nurturing is used. Lead nurturing involves […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

Things change fast online. What worked online 2 years ago, might be old now. What was leading edge 3 years ago, may be obsolete. You need to stay current on what is working right now and adapt it to your audience. In this workshop, you’ll discover the 4 items that matter for your website, social […]

If your website doesn’t have this, your missing out! Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via video on a service called Blab. This week we dove into website keys.  Here’s the overview of the discussion presented by co-hosts Jessika Phillips and Mike Gingerich. Website Content No matter the size […]

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer. However, this new addition needs to be […]

Negative comments and reviews are an unfortunate reality of doing business on the web. The question isn’t if you receive negative comments, it’s when you do, and how you react to them. Don’t shy away from them, it’s an open dialogue that you can use to be part of a conversation. You have a voice […]