Online Marketing Archives

Over recent years, print marketing has somewhat become less popular. This decline became especially noticeable during the height of the pandemic and lockdown closures. Many companies have decided to shift to digital platforms. While major companies like Argos and Ikea have transitioned to digital-only catalogs, print marketing is by no means extinct. A comparison of […]

Lead generation is undoubtedly the backbone of every successful business. As businesses grow, so should their lead generation strategies and channels. Traditionally, businesses relied on radio commercials, print marketing materials, and billboards to generate leads. However, the current customer journey is changing. In fact, 73% of modern customers buy experiences rather than products. Unfortunately, only […]

Steady site traffic boosts brand visibility and leads to conversions. Try these simple, effective ways to increase traffic to your website.

When it comes to elevating the culinary experience, few combinations are as timeless and sophisticated as food and wine. As a retailer or restaurateur, co-merchandising these two elements skillfully can not only increase revenue but also create a memorable customer journey. The food and wine business is very much like science! It encompasses a deep […]

Blogging is among the best ways to make passive income online. Depending on the niche you choose and how hard you’re willing to work, it could be immensely profitable. However, it isn’t a ‘get rich quick’ scheme. Blogging requires writing chops, technical know-how, and patience. Even if you do everything right, turning your content into […]

The intricate sphere of global commerce is a daunting task, with a focus on mastering customer conversions. Changing potential site visitors into devoted customers forms the crux of this challenging task. What can the discerning entrepreneur do to unravel this complex code? Fear not, as the dawn of cutting-edge technology introduces an array of tools […]

Video has become one of the most popular ways to share content. Most people are attracted by visuals and if they can watch a video, instead of reading an article, they will. As such, including video in content is a great way for creators to interact with their audience. There are even individuals that make […]

With the number of social media users worldwide estimated to reach 4.89 billion in 2023, as per statistica, social media channels are becoming the main source for people to find new businesses and learn more about familiar brands. It presents a huge opportunity for companies to increase their brand awareness and reach more people than […]

If you’re a marketing professional looking to expand your horizons, offering your services to more clients, and boosting your profits in the process – you’ll always be considering costs and risks. However, if you take on too much work, you’ll risk alienating potential clients. And, if you expand your team, you’ll need to pay new […]

Since businesses started incorporating advanced technology and digitalization in their operations, the industrial rivalry has alarmingly increased. It’s almost impossible to be a market leader in today’s economy, as seemingly everyone has access to homogenous ideas and even better core competencies. Such competition often leads entrepreneurs to retire their current market base and neglect opportunities […]