Online Marketing Archives

Your customers are no longer visiting your business only in person or on your website. In fact, most Americans will switch between at least two devices every day. Not to mention the different online channels that they can use to interact with your business. Omnichannel digital agents are changing the way businesses manage their customer interactions. Rather […]

From afar, it can seem as though being able to create an online presence is easy. However, if you don’t have experience in this field, you can quickly come to realize that it isn’t as simple as it looks. This is where professionals such as digital marketers, writers, or social media managers come into play […]

Is your website up-to-date with 2018's regulations concerning GDPR, ADA, and SSL? Here's what you need to know about each for your website to be compliant.

Learn how to incorporate lead capture tactics for your business. In this post, we share soft capture techniques and examples to help you get started.

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

Brick and mortar real estate is all about location. If your business is in a dark alley and surrounded by industrial warehouses, chances are you won’t get a lot of foot traffic. You want to be on a main thoroughfare or part of a busy shopping district so your customers can easily and conveniently get […]

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales. According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree […]

Gone are the days when only big players ruled the industry; today small and medium scale enterprises have been giving some pretty serious competition to all the top brands. And all high tech marketing tools and promotional platforms have only made it easier for local businesses to venture out into the global market. Armed with […]

As with all marketing, it’s important to know how your Social Media Campaigns are performing to get the best possible ROI. The following checklist will help you get setup to calculate your Social Media Return on Investment (ROI) Audience Knowing your target audience is always the first place to start when planning any marketing campaign. […]

As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]