Online Marketing Archives

Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, … Awesome! But have you mastered it? More on that point coming soon in Master Your Google Analytics. If you said NO, then why not? Your website is the face of your business in today’s digitally advanced world. If […]

There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the […]

Do you know why it’s not okay to purchase your email list, fans or social audiences? We all want our websites to appear on the front page of the search engines. We also want to have a huge customer base that assures sales. Scammers have used these desires to lure business owners to buy social […]

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

Calls to action, (CTA’s) are critical to online marketing success. In simple terms, the call to action is a link, button or even phrase that urges potential customers to take some type of action. For instance, if you send an e-mail newsletter to potential clients, you might add a link that says “Start a free […]

Key #1: Blogging is here to Stay, Make Sure Your Business is too In today’s consumer and information-based economy, a blog is a necessity for any successful business website. Blogs are an effective way to communicate about a product or a service or provide the viewer with important information regarding your industry. When presented with […]

The launch of a new Membership Subscription website Recently Digital Hill created a new membership web system for the New Science of Selling team. The challenge was to create a website that allowed financial advisers to provide confidential services to their clients. Financial advisers can provide better guidance with better information, but the tools for […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]

There are over 1 billion active users on Facebook.  Around half (500 million!) of those users log in daily, and of those users that are in the U.S. they are spending nearly 40 minutes per day on Facebook, making it absolutely invaluable to your business marketing when used correctly. In this post, we’ll cover the […]

Over the years, Twitter has become a powerful tool for businesses to engage with customers. The right approach can help grow your audience and business customer base. Here is a list of the things you need to know to make the most of this platform. 1. Twitter has become mainstream Twitter is one of the […]