Online Tools Archives

Cloud services are being increasingly used today by both corporate and individual users. While corporate users commonly use CRM and Marketing applications like Salesforce and InfusionSoft from the cloud, individuals use applications like Gmail and Dropbox. Over the past few years, there has been a gradual shift to using applications hosted in the cloud. Consumers are increasingly […]

As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]

The city of Goshen came to Digital Hill needing more than just a new website; they needed a website management system. Old Website and Previous Pain Points: 1. Not Easy to Update They were unable to update the previous site on their own. Every time they wanted to change or add something a web developer had […]

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

Key #1: Blogging is here to Stay, Make Sure Your Business is too In today’s consumer and information-based economy, a blog is a necessity for any successful business website. Blogs are an effective way to communicate about a product or a service or provide the viewer with important information regarding your industry. When presented with […]

The launch of a new Membership Subscription website Recently Digital Hill created a new membership web system for the New Science of Selling team. The challenge was to create a website that allowed financial advisers to provide confidential services to their clients. Financial advisers can provide better guidance with better information, but the tools for […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer. However, this new addition needs to be […]

Join Mike Gingerich and Joe Mehl at the St. Joseph County Chamber of Commerce Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP”   Together we’ll cover the ins and outs of Google Analytics and how they can be used by businesses to help understand your businesses website traffic and how understanding the traffic can help grow your […]