Social Media Marketing Archives

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

DATE: Tuesday, March 4 – 8-11:30 a.m. at the Elkhart Chamber Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble […]

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in digital […]

LinkedIn is the premier business social network for finding suppliers, vendors, and services. I attended the New Media Expo conference in Las Vegas in early January. This event is a massive melting pot of social media experts, digital marketers, website hosting companies, podcasters, video and web tv producers and more.  It’s basically a tech geek’s slice […]

Ready to grow your leads and sales via your online marketing this year? The beginning of a season provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances so […]

The social network with the most year over year growth in 2012 was Pinterest. While it may be known to the casual observer as simply the place where mostly females spend time pinning recipes and fashion images, it is really much more than that and can have some very strategic business advantages!  Let’s review and […]

With over 1.15 billion users, Facebook is the world’s largest connecting place! People spend time there and for businesses It offers a valuable opportunity to be seen by and interact with potential customers.  As compared to “pull” marketing where the goal is “pull someone to your website,” Facebook offers ability for “intersection marketing” where a […]