Social Media Marketing Archives

For Lancaster County, PA and surrounding area business persons! Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster. Is your business unsure of how to best use Social Media for business marketing? Knowing that social media evolves and changes often, is your team up-to-date […]

For Lancaster County, PA and surrounding area business persons! Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster. Is your business unsure of how to best use Social Media for business marketing? Knowing that social […]

If you’re not on Instagram, your business isn't reaching an active, online audience. Learn why you should claim your Instagram handle.

Starting a franchise might seem like an excellent way to expand your business, but the process isn’t automatic. Even the most successful franchises have to pay careful attention to their marketing efforts. If you want your franchise to become huge, you’ll have to do the same. Digital marketing is one area that new franchises have […]

You’re not alone if you’ve wondered about the power of online video. It’s working!  Now the challenge quickly becomes one of getting the most out of your video efforts. Experts in the digital marketing space have shared many video strategies. Here are some of the best ones we’ve come across. Use website embeds for maximized […]

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant […]

Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page. TabSite Tabsite […]

Facebook may be the biggest social network, but that doesn’t mean all posts hit it big. Some reach millions of people but most only get a handful of likes and shares before they’re forgotten. Posts don’t need to go viral to be a success. They’re doing their job as long as they reach your target […]

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply. One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. […]