Social Media Marketing Archives

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply. One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

Instagram recently introduced its enhanced carousel post feature that lets you upload up to 10 videos or photos — or a mix of those — in one swipeable post. If you aren’t excited about this development, you should be. There are so many things you can do with it for your business! Tutorials The carousel […]

Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically […]

Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial. As a business, your usage of live video should focus on driving […]

When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]

You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B. Want to short circuit this process and get the results […]

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]