Social Media Archives

Online marketers have been reaping the rewards from using video in their content marketing. Hopefully, you’ve found success using video too. Now, we take a careful look at Video Captioning. Before you veto this on the grounds that it will take too much time, understand the immense value you’d be leaving on the table. Three […]

YouTube is no longer an untamed wild, full of viewers scrambling for media content. Now, viewers know what they want and make harsh decisions about which channels get their precious time. That’s why everyone from aspiring celebrities to businesses looking to snag a few extra customers should use data analytics to assess the success of […]

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically […]

When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]

You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B. Want to short circuit this process and get the results […]

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

One of the inherent features of social media usage is that it allows people to express themselves freely. Provided their posts are within moral and social guidelines established by the particular website. In December of 2016, this principle was put to the test in Elkhart, Indiana, when a lawsuit was settled in favor of a […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]