Social Media Archives

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]

Wanting to use Social Media strategically in marketing your business? Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales. In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]

There’s no question about it; social media is the future of online engagement. Once you realize this, the next task is figuring out how to best manage your business and put your content in front of your waiting audience. Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via […]

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]

Video is one of the most effective marketing tools that small and medium­­-sized businesses can use to reach and engage their prospects. While text content has been at the core of online marketing for years, video is quickly claiming stake in the attention of consumers. It is estimated that 100 million people watch videos every […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

You may have realized the value of original content for marketing. But what happens once your content has been read? Does your content have an expiration date? Consider that your content sometimes has a lifespan. If you write about a holiday such as Valentine’s day, that piece is going to have the greatest value immediately […]

Wanting to use Social Media strategically in your business? Trying to determine what social networks to use? In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses. We’ll look at each platform and outline a plan for how businesses can use social media as part of their […]