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Small gadgets have become indispensable in our daily lives, offering convenience and innovation in compact forms, from fitness trackers to keychains. Nevertheless, selling them is no easy task. Their small size and price point often lead to challenges in conveying value, differentiating from competitors, and building consumer trust. Thus, this article discusses actionable selling strategies. […]

To survive the ever-changing business landscape, you need strategies to create a community of loyal customers. There are several popular ways to achieve that, but one particular strategy that many businesses overlook is birthday emails.  Did you know sending a personalized birthday message can connect you to customers? Hence, this article highlights the impact of […]

The rapid pace of digital transformation has placed IT and technology functions at the heart of business success.  From streamlining operations to enhancing customer experiences, technology drives growth in nearly every industry.  However, building an effective IT team remains a challenge, especially in a competitive market where top talent is scarce. This is where IT […]

To remain competitive in the present day fast moving markets, businesses have to manage their inventory effectively. The increased customer demands and complicated supply systems require companies to be smarter by prediction of needed materials and also having enough stock at all times. This is where predictive analytics comes into play; a tool that employs […]

In today’s rapidly evolving business landscape, manufacturers are constantly seeking ways to improve efficiency, strengthen relationships with their dealers, and ultimately drive growth. One of the most effective tools for achieving these goals is a dealer portal—a centralized online platform that connects manufacturers with their dealer networks. By streamlining communication, automating processes, and providing real-time […]

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Are you looking to expand your customer base without spending a fortune on ads? Referral marketing might just be the answer you’re searching for. By tapping into the power of satisfied customers, a well-structured referral marketing program can help you attract new clients organically. Here, we’ll dive into five referral marketing strategies to help maximize […]

The perfect banner size matters the most when creating a visually compelling email template. It marks the first impression on recipients. Therefore, attention to its details is as important as grabbing their attention and driving engagement. Use different techniques such as gamification email to amuse your audience in different ways. Furthermore, look for the ideal […]

In the fast-paced world of eCommerce, being prominent on the digital shelf is crucial for a product’s success. Product Information Management (PIM) systems are invaluable tools that help businesses organize, enrich, and manage product data across multiple online platforms. Coupled with Digital Shelf Analytics (DSA), these systems provide insights into product visibility, pricing, and customer […]

In this digital era, the internet is a major part of our lives. Personal brands and businesses show up online with dedicated websites promoting their values and services. And in some cases, there are personal websites and blogs that serve non-business purposes like a travel blog, hiker’s guide, or even a personalized gallery. In a […]