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Software such as Klaviyo is a cloud-based marketing automation software recognized for enabling your brand to build long-term relationships. Even for e-commerce entrepreneurs, it helps nurture and gain new leads by aligning with their business goals. Enabled with robust features like segmentation, drag-and-drop email designs, 1click integrations, and many more, allow marketers to leverage actual […]

Are you determined to catapult your eCommerce store right to the very pinnacle of its niche market? Do you have lofty aspirations of seeing it rub shoulders with the likes of Amazon and eBay? If you want to achieve these goals, you’re going to need to start promoting your online store to the hilt — […]

There is a goal we want to achieve for which we take a path/journey. The goal is very important, equally important is the journey and the path taken to achieve this goal. If we take the wrong path or choose the wrong kind of travel mode, we may miss our goal and the whole effort […]

Any business is going to want to utilize social media to its full potential, but creating a profile and being present on social media is only the beginning. In order to thoroughly drive success, you need to make sure that each and every piece of content is tailored to reach a particular goal and make […]

Generate more leads with carefully thought-out Calls to Action (CTAs). Consider these tips to increase your landing page CTA conversions.

A company’s data is its biggest asset. Traffic sources, customer information, social media secrets, and an email subscriber list are valuable to an organization, as they can each determine a brand’s growth. Yet, many organizations make the mistake of failing to safeguard their sensitive information, which can increase the risk of a data breach. If […]

A successful marketing strategy can very well improve a business’ outlook. From an international, global entity all the way to small mom-and-pop shops. Marketing can make or break a company. It can completely change the perception of your brand. You can take a poor situation, and with a combination of PR and marketing, you can […]

Get improved website speed and functionality with Jetpack. Here are 8 benefits and reasons to consider using Jetpack on your WordPress site.

When it comes to online shopping, simulating the experience of being in an actual physical store can be challenging. The layout and visibility of products along with information like prices and sizes, the ability to quickly inquire about a product, simplicity in payments, etc. are all vital. Even the most straightforward eCommerce stores can be […]

For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they “Like” and in general an entertainment destination where they spend time.  Businesses, however, can have a different take on Facebook.  My perspective, as one who works with Facebook to help businesses market, is that Facebook […]