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A company’s data is its biggest asset. Traffic sources, customer information, social media secrets, and an email subscriber list are valuable to an organization, as they can each determine a brand’s growth. Yet, many organizations make the mistake of failing to safeguard their sensitive information, which can increase the risk of a data breach. If […]

A successful marketing strategy can very well improve a business’ outlook. From an international, global entity all the way to small mom-and-pop shops. Marketing can make or break a company. It can completely change the perception of your brand. You can take a poor situation, and with a combination of PR and marketing, you can […]

Get improved website speed and functionality with Jetpack. Here are 8 benefits and reasons to consider using Jetpack on your WordPress site.

When it comes to online shopping, simulating the experience of being in an actual physical store can be challenging. The layout and visibility of products along with information like prices and sizes, the ability to quickly inquire about a product, simplicity in payments, etc. are all vital. Even the most straightforward eCommerce stores can be […]

For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they “Like” and in general an entertainment destination where they spend time.  Businesses, however, can have a different take on Facebook.  My perspective, as one who works with Facebook to help businesses market, is that Facebook […]

“Target long-tail keywords” is a common SEO best practice and advice for beginners, and for good reason. Keywords that are followed by specifications have fewer competitors. As a result, they are easier to rank for in the search engine result pages (SERPs). For instance, it is much easier to rank for ‘what is email marketing” […]

We recently launched a unique, branded mobile-friendly website for Hydro-Action on the WordPress platform. See how we did it.

Creating a website and hoping people would just come to it and transact with your business would be the first mistake you’d make if you’re just getting started with your business online. Many factors go behind the success of your digital efforts. To help you get the best out of your website’s traffic, you need […]

Podcasts offer brands a valuable platform to engage audiences and penetrate new markets. Here are 7 good reasons to start a podcast.

In this digital era, a business’s long-term viability is directly proportional to its online presence. And when firms neglect this crucial business aspect, their brand performance depletes along with their overall profits. Given the power of online search engines to connect billions of users and websites, having an SEO-friendly website can be the swiftest way […]