Blog

For the majority of people in the U.S., Facebook is a social network for connecting with friends, following businesses they “Like” and in general an entertainment destination where they spend time.  Businesses, however, can have a different take on Facebook.  My perspective, as one who works with Facebook to help businesses market, is that Facebook […]

“Target long-tail keywords” is a common SEO best practice and advice for beginners, and for good reason. Keywords that are followed by specifications have fewer competitors. As a result, they are easier to rank for in the search engine result pages (SERPs). For instance, it is much easier to rank for ‘what is email marketing” […]

We recently launched a unique, branded mobile-friendly website for Hydro-Action on the WordPress platform. See how we did it.

Creating a website and hoping people would just come to it and transact with your business would be the first mistake you’d make if you’re just getting started with your business online. Many factors go behind the success of your digital efforts. To help you get the best out of your website’s traffic, you need […]

Podcasts offer brands a valuable platform to engage audiences and penetrate new markets. Here are 7 good reasons to start a podcast.

In this digital era, a business’s long-term viability is directly proportional to its online presence. And when firms neglect this crucial business aspect, their brand performance depletes along with their overall profits. Given the power of online search engines to connect billions of users and websites, having an SEO-friendly website can be the swiftest way […]

Writing a book is something that most people say that they want to do at some point, but most people never get around to it. Some people do, though, and it’s a boon to their careers. If you’re already an entrepreneur the chances are you already have the determination and sheer stubbornness that is needed […]

Strong branding drives business awareness and increase customer loyalty. Here are steps you can take to build your brand with social media.

Looking for ways to reboot your business’s online marketing schemes isn’t always easy. In fact, it can be exceptionally difficult. Coming up with something that is original and unique, and successful and impactful is a really small target to hit. With that in mind, here are some tips on how to get your online marketing […]

LinkedIn is a powerful platform to build connections and expand business. Here are some ideas to increase lead generation using LinkedIn.