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As with all marketing, it’s important to know how your Social Media Campaigns are performing to get the best possible ROI. The following checklist will help you get setup to calculate your Social Media Return on Investment (ROI) Audience Knowing your target audience is always the first place to start when planning any marketing campaign. […]

Are you starting a new business or division and need a website? Is your current website dated? Or does it need a facelift with new tools? There are some important factors to take into consideration as you look ahead to a new site. These factors will help distinguish you from your competition, make your site […]

Website design drives consumer response. A bad design and visitors leave quickly. With the ever-growing volume of sales generated on the internet, eye-catching, easily understood and interactive sites are essential. Initial appeal, easy navigation and the ability to quickly grasp the scope of your offerings are all key elements. As consumers search for solutions among […]

For small and medium-sized businesses, entrepreneurs, and those needing reliable security, having a dependable email spam filtering and security solution is critical. The top cloud-base spam filtering and security solutions are not dependent on on-site hardware or software. Rather, they easily integrate with your current web hosting service to offer you added protection and value. […]

Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]

Cloud services are being increasingly used today by both corporate and individual users. While corporate users commonly use CRM and Marketing applications like Salesforce and InfusionSoft from the cloud, individuals use applications like Gmail and Dropbox. Over the past few years, there has been a gradual shift to using applications hosted in the cloud. Consumers are increasingly […]

As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]

This is another post in our “What we do on the Web” Series of blogs about our Digital Hill advanced website tools where we showcase some of the “beyond standard” tools for websites that we create for clients nationally. Founded in 1952, Chore-Time is focused on bringing improved productivity to the egg and poultry industry […]

Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]

Are you overwhelmed by SEO? To correctly optimize a page for SEO takes time and persistence but it can be learned. Keywords Keywords make SEO work. They’re what people use when searching online and what search engines look for when scanning websites. The keyword should always be included in the title, URL, and headings. The […]