Blog

The RV Industry Power Breakfast is an annual event that brings together stakeholders in the Recreational Vehicle industry in the RV capital of the world, Elkhart County. The event provides an excellent platform for attendees to assess the past year while casting an eye into the future and how trends are shaping for the industry […]

In our recent #MagnetMarketers live Blab session, Jessika Phillips and I discussed getting started with a podcast and how to use a podcast to connect with a broader audience. We talked about the questions I most frequently get asked to help a business understand how podcasting may be a great option for getting the word […]

How do you delight your customer before they even contact you for help? Companies know they need to be online to reach their ideal customer, but not as many realize they can begin meeting their customer’s needs even before any contact information has been requested or before money has been exchanged. Here’s how you can […]

Over the last few years, branding has become one of the top buzzwords. So much so that many in the industry have deemed it a waste of time and money. Branding at its core is simply relationship building and awareness of your company. And when done right, it can endear customers to you and your […]

Pure Color Salon has everything clients need to get the latest hairstyle. Located in Goshen, Indiana, Pure Color is an ultra-modern, full-service salon and they needed a website that showcased this. Sharida is Pure Color Salon’s owner and premier stylist, boasting years of experience and extensive training. Her commitment and dedication to her clients and […]

Social Media Marketing World is the world’s largest social media conference and hosts the top speakers on each platform.  It’s a great venue for learning and networking!  While there were many great speakers this year – Guy Kawasaki, Mari Smith, and Brian Solis, just to name a few – the true impact of Social Media […]

As any of the current crop of “YouTube Stars” could tell you, there is money to be made from online videos. Thanks to hundreds of thousands of subscribers thirsting for entertaining, original content, these new-media entrepreneurs have made it big. Getting the Most Out of Your Streaming Content Traditionally, creating engaging content was half the […]

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from […]

Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, … Awesome! But have you mastered it? More on that point coming soon in Master Your Google Analytics. If you said NO, then why not? Your website is the face of your business in today’s digitally advanced world. If […]

There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the […]