Blog

The city of Goshen came to Digital Hill needing more than just a new website; they needed a website management system. Old Website and Previous Pain Points: 1. Not Easy to Update They were unable to update the previous site on their own. Every time they wanted to change or add something a web developer had […]

In person workshop – Elevate Your Online Marketing The web changes quickly! What was relevant 2 years ago can be old today. Businesses need to stay current if they want to succeed online. Today one of the leaders on social media for business is Facebook. Every major buyer demographic is spending significant time on Facebook every […]

Do you know why it’s not okay to purchase your email list, fans or social audiences? We all want our websites to appear on the front page of the search engines. We also want to have a huge customer base that assures sales. Scammers have used these desires to lure business owners to buy social […]

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]

Calls to action, (CTA’s) are critical to online marketing success. In simple terms, the call to action is a link, button or even phrase that urges potential customers to take some type of action. For instance, if you send an e-mail newsletter to potential clients, you might add a link that says “Start a free […]

Wanting to use Social Media strategically in marketing your business? Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales. In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can […]

Key #1: Blogging is here to Stay, Make Sure Your Business is too In today’s consumer and information-based economy, a blog is a necessity for any successful business website. Blogs are an effective way to communicate about a product or a service or provide the viewer with important information regarding your industry. When presented with […]

The launch of a new Membership Subscription website Recently Digital Hill created a new membership web system for the New Science of Selling team. The challenge was to create a website that allowed financial advisers to provide confidential services to their clients. Financial advisers can provide better guidance with better information, but the tools for […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]