Blog

Everyone is talking about using content marketing today, but what exactly is it and why does it work so effectively? Often called inbound marketing, the content publishing approach strives to turn website visitors into customers. Using written tactics that align with their interests, hobbies and other passions, our new lead is nurtured to a point […]

Facebook is always changing! If you want to market on Facebook, you must adapt and change as Facebook changes. Facebook is now allowing you to load a video directly to your Facebook page. You’re not sharing to your page like YouTube or Vimeo. You’re actually publishing your video on your Facebook page. Like all good […]

Turning website visitors into leads is the first step in building a successful online business. However, once you have those leads, you need to nurture them to turn them into buyers. Visitors that hand over their email details are some of the easiest to convert, since they have already indicated they are interested in what […]

The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

“Why doesn’t my website come up in Google when you type the term [fill in blank with your product]??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

How are you email marketing open rates? Are you getting the “opens” and “clicks” in your emails that you want? Email has become a common business communication tool. It’s a primary means of touching base and in many ways has become what phone calls were for the last 10-15 years, simply a standard way that […]

Need a simple way to market a special offer and grow your end-of-year sales? Facebook apps for contests and deals can be a great way to generate buzz, increase sales, and drive more traffic to your store during the holiday season. The promotion app, whether a photo contest, sweepstakes, coupon deal offer, or others (Holiday […]

I don’t know about you, but I like to get the most benefit from the time I spend on social media. So when I found this infographic I was very pleased. It spells out the length of ideal social media update on just about every type of social media, with a couple of extra’s thrown […]

Have you ever said, “I need to do more for my business online.” Or something like, “I’ve got to use social media better for my business.” Even better, if you’ve recently said, “I want to do much more online this coming holiday season,” then it’s time to look at some of the many versatile features […]

The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]