Blog

One of the needs of business leaders today is the ability to quickly and easily sift through all the information available to them online and to narrow that down to useful metrics that guide their business forward.  Particularly with technology and social media, things change fast and the volume of information, tools and advice on […]

As more people get into web design for business, the line between web design for business success and cookie cutter web design blurs. BEWARE, the fact that a recent high school grad says they can build websites does not mean they should be putting together your business’s primary and first impression point on the web! […]

The challenge of increasing website traffic and growing online sales is very real for every business that is serious about having a online presence that performs and contributes well to the company’s bottom line.  The key is that it needs ongoing attention and effort.  It is never a “set it up and then just let […]

Investing in a mobile-friendly website is one of the best decisions you can ever make. A Mobile website can: Increase engagement with customers Increase time spent on your website Grow traffic to your website Drive up product sales and improve revenue If you have been thinking of creating a mobile-friendly site, here are compelling reasons […]

What makes a great website home page?  Sometimes the best way to outline what you SHOULD do is to outline the key things you SHOULD NOT do. Is your website home page really working for you?  What’s the aim you have for it to accomplish?  The answer to that is really quite simple…. The goal […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

In this article, I talk about 3 tools you can use for online project management and outline the benefits of each of them.

New Digital Ads Providing Great Opportunities! There’s been a lot of advancement in the opportunities to run ads online in the recent year.  While the term “advertising” immediately turns some businesses off as “ads means spending more money”, the options are so powerful that they should not be discounted.  If you can spend some but […]

With Facebook becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using Facebook to increase their business and brand reputation. Restaurants are no exception. As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to […]

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]