Professional B2B Service Website

Mi3 Inspections provides testing and certified inspections for businesses across many industries. As a B2B service provider, having an online presence and portfolio is key to growing their network and providing the best possible service. In the digital age, a website is often the first impression and point of contact for a client, so having a modern, optimized, and up-to-date website is essential for success. 

To ensure that Mi3 Inspections are putting their best foot forward online, the Digital Hill team created a website reflecting their business services and company. Furthermore, they have optimized the website effectively to improve search engine rankings. Learn more about this professional B2B service website below. 

Optimization for Search Engines

Having a great website is only beneficial if potential clients can find you. The Mi3 Inspections website features in-depth search engine optimization in the backend to help improve search engine rankings. To improve these results, Digital Hill focuses on local SEO results for this website. This means that other businesses in Grand Rapids and surrounding areas will see Mi3 Inspections show up on Google when looking for oil, gas, and chemical inspections or testing. 

Optimizing content is crucial, but optimizing additional information like images and meta descriptions further boosts the search ranking. By using the Yoast SEO plugin, each webpage is optimized with these additional details. Furthermore, the plugin will show when ranking factors change and updates to content, descriptions, and keywords are necessary.

Detailed Service Menu

Having a service menu on the website allows potential clients to see the available options while checking if the services meet their needs. On the Mi3 Inspections website, services are split into Certified Inspections and NDT (Non-Destructive Testing) Services. On each service page, there is a description of the overall service category. This is then followed by a detailed section for each of the options available. Within the top menu is also a drop-down allowing website visitors to go directly to a subsection under each category option. By offering these two options, potential clients can read through all the information they need, and returning clients can quickly click to double-check what the service covers. 

Simple Contact Form

Potential clients can quickly send the Mi3 Inspections team an email by using the contact form. This contact form is linked under each service offering, and featured in the top right of the website. The first thing website visitors see when directed to the contact form is the Mi3 Inspections phone number. This gives the visitor the option to call and get an answer almost immediately. Under this is a basic form requiring name, email, company details, location, and phone number, along with a space to leave a detailed (or brief) message. 

Once submitted, this form is immediately sent to the administrative team so they can respond as soon as possible. 

The Mi3 Inspections website gives current and potential clients all the basic information they need without overwhelming them. Furthermore, the optimization is working to improve brand recognition and reputation. This helps to drive more traffic and business to the website, ensuring future growth.

Ensure your online presence is effective by working with Digital Hill to upgrade or build your website. Request your free quote today to get started!