SPRINKLES CUPCAKES LAUNCHES ‘COUPLECAKE WARS’ BENEFITING THE HOUSTON FOOD BANK AT
HIGHLAND VILLAGE SHOPPING CENTER

WHAT: Houston’s tastiest competition is coming to Highland Village Shopping Center just in time for Valentine’s Day! Sprinkles Cupcakes launches “CoupleCake Wars,” benefiting The Houston Food Bank.

Ever dreamed of being a contestant on the Food Network’s Cupcake Wars? Candace Nelson, founder of Sprinkles Cupcakes and judge of Cupcake Wars, is bringing a Valentine’s-themed cupcake showdown to Highland Village Shopping Center in Houston… “CoupleCake Wars!”

Selected couples will compete in Sprinkles Cupcakes First Annual CoupleCake Wars at Highland Village Shopping Center in Houston to create their very own “CoupleCakes.” One couple will be crowned the CoupleCake Wars Sweethearts.

To raise funds for the Houston Food Bank, Sprinkles Cupcakes has created a special Houston Food Bank Cupcake, which will be available to the public from Sunday, February 6 through Saturday, February 12. 100% of the proceeds will be donated to the Houston Food Bank.

The Highland Village Shopping Center event is open to the public with fun audience involvement and special giveaways!

TO APPLY, PLEASE VISIT WWW.COUPLECAKEWARS.COM
DEADLINE FOR SUBMISSION IS FRIDAY, FEBRUARY 4, 2011

WHERE: Sprinkles Cupcakes
Highland Village Shopping Center
4014 Westheimer Road
Houston, Texas 77027

WHEN: Saturday, February 12, 2011 from 3:00p.m. – 4:00p.m.

WHO: Available on-site: Candace Nelson, Founder of Sprinkles Cupcakes and judge on Food Network’s Cupcake Wars; Katie Stuckey, Houston’s own singer/songwriter; and Ceron, celebrity hairstylist and owner of Salon Ceron.

WHAT ELSE: Since opening the world’s first cupcake bakery in Beverly Hills, Sprinkles Cupcakes has inspired long lines of devoted Hollywood stars and serious epicureans alike. Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations in Beverly Hills, Newport Beach, La Jolla and Palo Alto, CA, Dallas, TX, Scottsdale, AZ, Chicago, IL, and Houston, TX as well as a traveling Sprinklesmobile. Sprinkles also sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. For additional information and a list of future locations, please visit www.sprinkles.com

CONTACT: On the Mark Communications at 713-978-5050, Mark D. Sullivan at mark@onthemarkcom.com or Irena L. Hixson at irena@onthemarkcom.com.