content marketing Archives

AI-Enhanced Social Signals and Their Impact on SEO
SEO is no longer just about keywords and backlinks. Social signals—engagement metrics from platforms like Twitter, LinkedIn, and Facebook—are playing an increasingly important role in shaping search rankings. While search engines don’t directly factor social signals into their algorithms, they influence content visibility, audience engagement, and brand authority, which ultimately impact SEO. With the rise […]

How Can a Med Spa Dominate Google’s Local 3-Pack?
Any medical spa has to aim to appear among the first three positions, also known as the Google 3 Pack, for local search queries. A position that can greatly improve your online presence and drive more people to your website and physical clinic! How can one make sure that your medical spa can be part […]

TikTok Adapting for a Larger Audience
TikTok is breaking the age barrier as older generations are hopping on. Learn how TikTok adapting for a larger audience.

Business Branding: Key Elements to Review and Quick Wins
A strong, brand gives you a competitive edge, great customer loyalty, and brand credibility. Get started with 6 business branding tips.

5 Effective Ways to Boost Traffic to Your Website
People visit a website when researching a business. Make sure potential customers can find you.Try these 5 methods to boost traffic to your website

10 Content Strategies to Boost Traffic
Have you struggled with realizing tangible value from content marketing campaigns? Try these 10 content strategies to boost traffic to your business.

Content Marketing Tools: Why You Need Them
Is content marketing too laborious? Learn to use content marketing tools to automate the tasks while creating awareness, trust, and affinity for your business.

Why You Need a Resource Center on your Website
So you have a website. It’s got a shiny new design, a few products and pages, a gallery and a few other bells and whistles. You can move on now, right? Actually, if you want your website to be a real marketing tool, that’s dead wrong. There are many reasons your website should be more […]

Using Social Media Calendars to Engage Your Target Audience
Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]

SEO Basics [infographic]
Are you overwhelmed by SEO? To correctly optimize a page for SEO takes time and persistence but it can be learned. Keywords Keywords make SEO work. They’re what people use when searching online and what search engines look for when scanning websites. The keyword should always be included in the title, URL, and headings. The […]