content marketing Archives

Being a business owner is difficult enough without having to compete against other companies for a potential customer’s attention. While competition drives growth, it can also cause hardship. Identifying and filling unique gaps in what your industry offers customers can build your sales and bottom line. To do this, there’s a lot to think about […]

There’s no specific formula for creating viral content. A home video of a laughing baby can become an overnight sensation while a short film released by a studio can fly under the radar. It’s hard to predict what makes people tick, but you can increase your chances of producing content folks will want to share […]

On the internet, content is king. Most of us access that content remotely from our mobile devices every day and virtually all day long. We want to get as much, wherever and whenever we can. Nearly everyone has an inherent desire to stay connected. That’s why Google has reconfigured its algorithm to rank mobile compatible […]

Every blogger wishes that hitting the publish key will magically result in torrents of traffic, comments and recommends. But as the saying goes, if wishes were horses, beggars would ride. In other words, wishes won’t get you what you want, you have to take action. So, roll up your sleeves and get to work using these […]

  Believe it or not, the title or headline of your article is the most important part. Did you know that out of all the people who read your headline, only 20% will click through and read the article? That number increases and decreases depending on how compelling your headline is. Check out this great […]

  It’s no shock that more consumers and businesses are turning to social media to make life decisions. Social media is a quick way to get in touch with trusted individuals or groups for opinions. What is social selling? Social selling is a term that has grown to prominence over the past couple years and […]

Here’s an amazing infographic on How to write the perfect blog post from our friends over at SocialMarketingWriting.com. With more companies writing and publishing blog posts on every topic imaginable it can be hard to get readers to notice a specific post. To get the attention of readers one has to optimize the content of […]

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]

  We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read! The first thing people see and read is your headline or title. But is your title drawing people into your article? What are the secrets to crafting a title that gets your […]

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]