content marketing Archives

Everyone is talking about using content marketing today, but what exactly is it and why does it work so effectively? Often called inbound marketing, the content publishing approach strives to turn website visitors into customers. Using written tactics that align with their interests, hobbies and other passions, our new lead is nurtured to a point […]

Turning website visitors into leads is the first step in building a successful online business. However, once you have those leads, you need to nurture them to turn them into buyers. Visitors that hand over their email details are some of the easiest to convert, since they have already indicated they are interested in what […]

“Why doesn’t my website come up in Google when you type the term [fill in blank with your product]??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

I don’t know about you, but I like to get the most benefit from the time I spend on social media. So when I found this infographic I was very pleased. It spells out the length of ideal social media update on just about every type of social media, with a couple of extra’s thrown […]

The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

  Now a days everyone is short on time, visual content allows people to quickly look over an article and decide if it’s worth a read. Because visuals are processed 60,000 times faster than text content that use visuals get 94% more views. According to HubSpot’s social-media scientist Dan Zarrella, “Tweets with images are 94% more likely […]

There are some high quality articles out there that just don’t get the (viral) attention they deserve. How information is presented can make or break it’s sharability, so much so that people might not even get past the title. Short attention span aside, there are some key things that can be done to make an […]

In a day when Social Media is the rage, the reality is that email remains as strong, if not stronger than ever, as a business means to educate and sell online. Email is a universally used tool that everyone sits down to check at work or home. Email gets a business in front of their […]

As business owners and marketers we are always busy. We know it’s important to keep up on industry trends. We need to stay current and ahead of the competition. Yet we have limited time. How can we stay current efficiently on industry trends and do competitive research regularly but without it being a time sinkhole? […]

Every business is interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: Getting in front of the right people in the right places. It also means directing them to the right place online with the right message. That can seem […]