digital marketing Archives

Construction professionals have a unique and targeted marketing opportunity with Houzz. Site users can find new ideas for their homes and remodeling projects. We dive into this online marketing site and the ways a designers and contractors can showcase their projects, get leads and share information. What is Houzz? Houzz is an online community dedicated […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]

  We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read! The first thing people see and read is your headline or title. But is your title drawing people into your article? What are the secrets to crafting a title that gets your […]

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]

It takes money to advertise a business. To know if your money spent on marketing is bringing the result you need, you’ll need to implement some tracking systems. In the past, measuring marketing results has been off and on. Especially when you’re relying on employees to track your offline sales. How can a business reliably […]

Most people in the US use Facebook to connect with friends, “Like” Businesses, get their news and entertainment and spend time. Businesses should take a different view of Facebook. As someone that works closely with businesses on their marketing, the demographic information that Facebook is able to gather is amazing. For this reason, alone Facebook […]

As 2015 begins, it ‘s important to look at recent shifts in social media and what your business can do to take advantage of new trends for the coming year to reach potential customers. One of these changing trends is video in social media. We’ll take a look at what’s changed, what the opportunities are, […]

Everyone is talking about using content marketing today, but what exactly is it and why does it work so effectively? Often called inbound marketing, the content publishing approach strives to turn website visitors into customers. Using written tactics that align with their interests, hobbies and other passions, our new lead is nurtured to a point […]

Facebook is always changing! If you want to market on Facebook, you must adapt and change as Facebook changes. Facebook is now allowing you to load a video directly to your Facebook page. You’re not sharing to your page like YouTube or Vimeo. You’re actually publishing your video on your Facebook page. Like all good […]

Turning website visitors into leads is the first step in building a successful online business. However, once you have those leads, you need to nurture them to turn them into buyers. Visitors that hand over their email details are some of the easiest to convert, since they have already indicated they are interested in what […]