digital marketing Archives

One of the inherent features of social media usage is that it allows people to express themselves freely. Provided their posts are within moral and social guidelines established by the particular website. In December of 2016, this principle was put to the test in Elkhart, Indiana, when a lawsuit was settled in favor of a […]

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]

January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales. According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree […]

For McDonald’s, it’s the golden arches. For Nike, it’s the giant swoosh. For Starbucks, it’s the two-tailed mermaid. They’re different brands, but they all have iconic logos that are instantly recognizable by the majority of the population. Such strong brand recall with just one image is a testament to the value of having a well-designed […]

Social media has become interwoven in our everyday lives. While no one would argue it has become a force for change, the reach it has is quite staggering. When deciding on a social media strategy for your business, it’s important to keep these facts in mind. One Site to Rule Them All While Facebook, YouTube, […]

The LaGrange County Community Foundation connects youth organizations, students and the community to numerous scholarships and grants funded by donors. With a mission to sustain leadership and service in  LaGrange County community, millions have been raised for projects and community needs in areas such as arts and culture, recreation, and human services. Keeping this in […]

Free Writer’s block happens to the best of us. Sometimes, after writing a lot on a specific topic, you’ve run out of fresh ideas and new approaches. You’re simply stuck in a rut, and there isn’t any way out … or is there? When it comes to content marketing, failing to produce relevant and interesting […]

When it comes to your website, a site that’s easy to the eye will leave a positive, lasting impression. First impressions matter on the web where people make decisions in seconds on whether to stay or go!  And while it’s easy to get carried away with design extravagances that look cool, you must always keep […]

Potential customers don’t want to search around and through an unorganized website. They want to quickly and easily navigate the site to find the information they want. Our latest website design for PinnacleHealthCare.net is a clean, well laid out site; highlighting the services of Pinnacle Hospital. The new site has the following features: CMS (Content […]