digital marketing Archives

There are over 1 billion active users on Facebook.  Around half (500 million!) of those users log in daily, and of those users that are in the U.S. they are spending nearly 40 minutes per day on Facebook, making it absolutely invaluable to your business marketing when used correctly. In this post, we’ll cover the […]

Video is an exciting and dynamic tool available to your business. It’s a cost-effective way to promote your business and the methods to create video have brought it to mainstream business use now, and not just those with large video production budgets. With video used online, a business can increase customer engagement and boost search […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer. However, this new addition needs to be […]

Negative comments and reviews are an unfortunate reality of doing business on the web. The question isn’t if you receive negative comments, it’s when you do, and how you react to them. Don’t shy away from them, it’s an open dialogue that you can use to be part of a conversation. You have a voice […]

  My blab with Jessica Phillips of Now Marketing was all about apps!  Apps are one of my favorite topics and this blab was no exception.  Apps can help you market efficiently, provide quick support to potential and existing customers via social media, and help you save time and money in various ways. It’s an […]

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]

Video is one of the most effective marketing tools that small and medium­­-sized businesses can use to reach and engage their prospects. While text content has been at the core of online marketing for years, video is quickly claiming stake in the attention of consumers. It is estimated that 100 million people watch videos every […]

Join Mike at the Goshen Chamber of Commerce for “Use Social Media to Market your Business” Together we’ll cover the big social media networks, Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram and how they can be used by businesses to grow leads and sales. We’ll look at each platform and outline a plan to integrate […]

As the new year begins, it’s important to focus on ways to make your business better. The first step to improving your company is to set goals for the upcoming year. While it may be hard to predict the day to day work you’ll confront, planning your goals now will help you in the long […]