digital marketing Archives

Marketing on Facebook seems to be the craze for getting a businesses message out on their products and service. However, measuring the effectiveness is fuzzy when it comes to finding out whether a businesses efforts are successful and getting feedback on what tweaks and adjustments are needed. The real question is, “What kind of metrics […]

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense to […]

As videos continue to skyrocket in popularity, video offers an excellent way to communicate your brand’s story in a meaningful way. Videos offer an accessible way to create an emotional connection with your target audience. YouTube and Facebook video are two of the most popular video sharing platforms. Which platform is right for your brand? This […]

Every blogger wishes that hitting the publish key will magically result in torrents of traffic, comments and recommends. But as the saying goes, if wishes were horses, beggars would ride. In other words, wishes won’t get you what you want, you have to take action. So, roll up your sleeves and get to work using these […]

It’s time to take your Facebook Marketing to the next level! If you know you need more than what you are currently doing on Facebook, let me help guide you to the next level! Geared for the marketing professional wanting to enhance their skills and tactics with Facebook Marketing. Session 1: Posting strategy (content, attraction, […]

  It’s no shock that more consumers and businesses are turning to social media to make life decisions. Social media is a quick way to get in touch with trusted individuals or groups for opinions. What is social selling? Social selling is a term that has grown to prominence over the past couple years and […]

Here’s an amazing infographic on How to write the perfect blog post from our friends over at SocialMarketingWriting.com. With more companies writing and publishing blog posts on every topic imaginable it can be hard to get readers to notice a specific post. To get the attention of readers one has to optimize the content of […]

In Google Ads vs Facebook Ads, both provide great tools for businesses looking to increase their visibility and reach a wider audience. So if you want to get the most out of your marketing budget, which should you invest in? The answer depends on your goals, the type of business, who your target audience is and a few […]

Just in case you didn’t know, April 21st Google is improving the ranking for websites that are mobile friendly. Mobile responsive websites will rank higher in the search engine than a non-responsive website. Why is Google putting so much emphasis on mobile? Smartphones. Today’s infographic gives some shocking statistics on the impact Smartphones and specifically […]

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]