The ROI of Remembering: Why Birthday Emails Matter in Marketing
To survive the ever-changing business landscape, you need strategies to create a community of loyal customers. There are several popular ways to achieve that, but one particular strategy that many businesses overlook is birthday emails.
Did you know sending a personalized birthday message can connect you to customers? Hence, this article highlights the impact of this strategy and why you should consider it.
Marketing Tactics in the New Age: Benefits of Sending Birthday Emails
Cost-effectiveness
Sending birthday emails is a cost-effective campaign. For instance, you can contract an automated birthday card service to help you run the campaign from message creation to mailing. It eases the burden of having a staff member dedicated to the process, especially if you have a large customer database, and ensures you send timely messages.
It’s a marketing campaign that suits all audiences, which increases inclusivity. It also increases your brand’s reach, and the cost of such a global campaign does not increase because there are translation tools to help your team customize birthday emails to different languages.
High Engagement
A birthday is a personal celebration, meaning you can create an emotional connection with a customer when you acknowledge such a significant event. It is a more engaging approach than sending the usual promotional email campaigns that some customers may never open. One common pitfall is sending generic messages and using the same message every year. Hence, you invest in creatives or tools to personalize each message.
Further, you can personalize the experience by inserting a customized gift, such as a discount the customer can redeem on your website or a similar token, which can increase conversion. The simple gesture positions your brand in the customer’s mind and can increase repeat purchases or bring new customers through word of mouth.
Data-driven Marketing
The foundation of sending these emails is having extensive customer data. Therefore, you customize the messages and offers on the email to customer preferences. In addition, the emails give you sufficient data to improve your next campaign. For example, you can track open, click-through, and offer redemption rates.
In addition, email is a two-way communication platform, allowing you to collect feedback from users and engage with them.
Uniqueness
It’s not every day that customers receive personalized birthday emails from brands. As such, running such a campaign makes you a market leader and allows you to interact with customers in their inboxes without the noise associated with other online campaigns.
Further, this annual communication with customers can build a long-term relationship. It’s also a measurable campaign where you can increase or reduce intensity and budgetary allocation depending on the results.
Conclusion
A customer will likely remember a brand that sends a personalized birthday email and inserts a redeemable offer or other incentive than one that only sends promotional emails daily. It makes them look forward to celebrating another year.
However, such a marketing campaign is not only beneficial to customers. Your brand can use the opportunity to customize deals and discounts likely to increase conversion. In addition, these birthday emails create a long-term relationship with customers, and it can translate to loyalty and repeat purchases.